Identify the decision before the framework
What must the case organisation decide: which customers to serve, which problem to solve or which channel to choose under a constraint? STP organises segmentation, targeting and positioning; three headings alone are not an analysis.
OpenStax explains the relationship between these stages. Extract the assessment verb, such as compare or recommend, before deciding how the framework helps answer it.
Original case: two bicycle-service needs
A fictional campus bicycle service interviews 12 people. Seven commuters prioritise same-day collection; five leisure riders discuss customised accessories. This small non-random sample cannot estimate campus-wide market shares.
List need, usage frequency, budget and reachable channels for each group. Avoid assuming that age or nationality alone explains a segment, or treating interview counts as market size.
Make the targeting trade-off explicit
Suppose the team can perform six standard repairs each afternoon but holds no custom-parts inventory. An initial commuter focus fits that capability; willingness to book and pay still needs testing.
Draft a case positioning statement around bookable standard repairs for riders needing to resume commuting promptly. Label it as a fictional recommendation rather than a delivery promise by an actual provider.
Evaluate the recommendation with a small test
Define enquiry-to-booking conversion, attendance, time per job and repeat repairs. Specify denominators and the observation period instead of relying on page views alone.
For a marketing tutorial, bring a one-page table separating facts, inferences and untested assumptions. Practise on a fresh case and write assessed work independently with appropriate citations. Subject fit must be confirmed separately.
References
Your next step
Describe your university module, learning goal and attempted steps to discuss subject fit and availability for academic support.